Brand and Content Marketing Manager

Malaysia (preferred) / Singapore

MYR / SGD Salary


Job description & requirements


In this role, you will be CardUp’s lead brand custodian. You will own content, creative, and messaging across all customer-facing touchpoints, inclusive of social media, digital media, website, blog, PR, printed materials and more. You will be equally responsible for creative and content strategy as creative execution. This is a regional role (across Singapore, Hong Kong, and Malaysia), for both B2C and B2B, and will report directly into the Head of Marketing.  



  • Act as the chief brand custodian, protecting and proselytizing the brand DNA.  
  • Own all creative and written executions, inclusive of printed and digital marketing assets such as social media content, paid digital ads, emails, website pages, printed brochures, banners, etc.  
  • Manage multiple social media accounts, developing the master calendar, handling execution, engaging the community, and growing the follower base. Manage and build relationships with key social media influencers 
  • Manage, create, and optimize website pages and blog posts, using your creative eye, excellent copywriting skills, and knowledge of SEO 
  • Partner closely with the product marketing team to produce content for every stage of the customer funnel (acquisition > conversion > retention). 
  • Manage the external creative agency and maintain the internal creative asset library 
  • Be an experimenter, performing A/B content strategy tests (e.g. different email subject lines) and actively seeking out and testing new technologies to improve content production (e.g. AI copywriting tools) 
  • Monitor, analyse and deliver reports on campaign performance, actively seeking opportunities to optimise and improve marketing efficiency 



  • 3 to 5 years of brand, content, and/or social media experience  
  • Excellent verbal and written communication skills  
  • Experience creating a variety of creative assets, such as website pages, social posts etc.  
  • Familiarity with design software tools such as Canva or Illustrator etc. 
  • Experience using CMS tools. Knowledge of Hubspot is a plus.  
  • Interest in the finance industry (e.g., payments/ credit/ lending etc). Prior experience is a plus 
  • Degree in Graphic Design, Marketing, Communications or Business preferred  
  • Character traits 
  • Team player - no politics!  
  • Creatively minded with analytical capabilities 
  • Well organized with an attention to detail  
  • Able to manage multiple projects simultaneously 
  • Able to work within an ambiguous, fast-moving environment  
  • Resourceful, able to work independently, and a proactive problem solver  
Apply for this job

Drop us an email at with the following to apply:

  • Name and contact details
  • Resume
  • LinkedIn profile
  • Short description of yourself, and why you believe you will be a good fit for this position

Apply now